Senior Social Media Manager (m/f/d)

Move Switzerland with us.

Senior Social Media Manager (m/f/d)

Bern

immediate start or to be agreed

60-100%

104219

What awaits you.

Communication gives the SBB a voice and a face. We design and manage internal and external communication across the group, interact with users on our social media channels, and respond to media enquiries. In a creative environment, you make our stories visible and impactful, working closely with subject matter managers, multimedia specialists, and Community Managers (m/f/d). You actively participate in the development of our channels and their impact. For social benefits such as free GA travelcard and discounted foreign travel (also for family), please visit our website under "Social Benefits" .

What you can move.

• As a Social Media Manager (m/f/d), you design, coordinate, and publish content on the SBB’s social channels, ensuring implementation tailored to target groups and channels.
• Together with the team, you develop creative storytelling formats and produce content in text, image, video, and audio in a modern, relevant, and effective manner.
• In the Newsroom, you brief internal and external content producers, coordinate stakeholders, and ensure content quality before publication.
• You monitor trends on relevant platforms, test new formats, and continuously evolve the SBB’s presence on social networks.
• Based on data, you regularly analyse the impact of communication actions and derive optimisation approaches and lessons learned.
• You actively propose topics in the Newsroom process and collaborate closely with subject matter managers, multimedia specialists, Community Managers, and Business Partners (m/f/d). You mobilise internal influencers to maximise campaign reach.

What you bring.

• Thanks to your autonomous and connected working method, you manage to successfully complete complex projects, even under pressure.
• With an analytical and data-driven approach, you deduce concrete improvements from performance.
• Excellent writing skills and a good sense of imagery, storytelling, and community needs enable you to make complex topics accessible to different audiences.
• You have at least 5 years of experience, preferably in an agency or a large company, in professional social media management. You have operationally managed the channels of a brand, organisation, or company and are familiar with relevant platforms, current trends, and the requirements of successful digital communication.
• You hold a university degree (Uni/FH) in communication, journalism, marketing, or a similar field.
• German or French is mastered orally and in writing (C2), and you have good knowledge of the other language (minimum B2).

Your salary and social benefits.

We have a fair and progressive salary system and are actively committed to pay equality. Therefore, additional detailed information about the SBB salary system can be viewed transparently. This position corresponds to requirement level J and entitles you to a level 1 regional allowance. Learn more about salary and social benefits .

Here is a good way to start.

Your desire to move Switzerland with us is our greatest motivation. Therefore, we do not require a cover letter for this position. However, if you wish, you may write to us via our application tool.

We do not accept any applications from placement agencies for this position.

About the position

Ramon Gander, Content Manager Phone: +41 79 738 35 26