Team Leader Campaigning (m/f/d)

What Awaits You

In Mobiliar's marketing, located within Market Management, we are creating a new leadership role for our Campaigning team. We are looking for a team leader who will be responsible for our integrated positioning and marketing campaigns at the marketing funnel stages of Awareness and Consideration. You will report to the Head of Marketing Communication and work closely with Performance Marketing and Direct Marketing.

What You Will Achieve With Us

You will lead a team of eight Marketing Communication Managers both in terms of personnel and expertise, and together with them, lay the foundation for effective positioning and marketing campaigns. You will plan and prioritise resources, set clear priorities, and support your team in the process of developing integrated campaigns.

Together with your team, you will ensure that briefings, concepts, storylines, and campaign setups are aligned with Mobiliar's strategic goals and target groups. You will review the effectiveness of the campaigns, derive optimisations, and ensure that our brand is consistently implemented across all campaign channels.

You will work closely with various teams within and outside marketing, as well as with agencies and external partners, fostering a trusting collaboration. At the same time, you will further develop campaigning with regard to processes, guidelines, and projects and actively contribute your perspective to the Marketing Communication leadership team.

What You Bring

• Completed studies in communication, marketing, business administration, or a comparable field
• At least 3 years of proven personnel and professional leadership experience. You have a modern understanding of leadership, lead in a motivating way, strengthen personal responsibility, and create a trusting yet ambitious working environment
• Several years of experience in integrated campaigning for one or more major Swiss brands
• Very good knowledge of communication strategy, media strategy and planning, digital marketing, agency management, and handling KPIs/data
• Strong conceptual and communicative skills, combined with a hands-on mentality and a distinctly creative mindset
• High resilience and composure in dealing with a diverse and demanding stakeholder environment up to C-level
• Very good German skills as well as good English and French skills

Working With Us

A campaigning team awaits you that shapes Mobiliar's market presence. Together we work creatively, appreciatively, and reliably and continuously develop our campaigns.

As a new leader in the Marketing Communication leadership team, you will take responsibility for a well-coordinated team and have great scope for design.