Junior Growth Marketing & CRM Specialist

About the job

We are looking for a marketing professional to join our team as a:

Junior Growth Marketing & CRM Specialist (60–100%)

Are you curious about marketing, CRM, automation and AI? Do you enjoy combining creativity, technology and data to solve business challenges?

We are looking for an ambitious and hands-on Junior Growth Marketing & CRM Specialist to join our team. This is a unique opportunity to work closely with our Marketing and Sales teams and gain practical experience across the entire acquisition funnel—from lead generation and marketing automation to CRM optimisation and growth initiatives. You will help generate new business opportunities, strengthen customer engagement and support the growth of our marketing operations.

Aequivalent is a leading Swiss HRTech company specialising in background checks for candidates and employees. Founded in 2015, with teams in Yverdon and Bern, we support B2B clients across industries including banking, insurance, healthcare, luxury goods, education, transportation, public administration, NGOs, energy and security. Our mission is simple: help organisations make better hiring decisions through trusted, compliant and efficient background screening solutions.

Your responsibilities:
Lead Generation & Growth
• Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, landing pages and form optimisation.
• Build and optimise lead capture and nurturing flows that convert website visitors and prospects into qualified sales opportunities.
• Work closely with the Sales team to ensure efficient lead follow-up, tracking and reporting
• Identify, test and implement new growth opportunities using AI, automation and new marketing tools
CRM & Data Management
• Maintain, configure and optimise Zoho CRM, including contact/company records, sales pipelines and activity tracking.
• Build and manage automation rules to improve efficiency and reduce manual tasks.
• Ensure CRM data quality, consistency and completeness.
• Manage data imports, exports and migrations while maintaining data integrity.
Email Marketing
• Plan, build and execute email campaigns to generate qualified leads and engage prospects.
• Create and optimise automated nurture sequences and optimise lead scoring.
• Conduct A/B tests to improve open rates, click rates and conversion performance
• Monitor deliverability, sender reputation and compliance.

Your profile:
• Initial hands-on experience in CRM, digital marketing, email marketing, marketing automation or growth marketing through a job, internship, traineeship or personal projects (B2B or B2C).
• Passionate about using technology, AI and automation to solve business challenges.
• Analytical mindset with strong problem-solving skills.
• Organised, detail-oriented and reliable
• Curious, proactive and eager to learn
• Comfortable managing multiple projects and priorities simultaneously
• A team player who enjoys working in a fast-paced environment
• Experience with Zoho CRM is a plus but not required
• Fluent in French and/or German, with good working knowledge of English

What we offer:
• A unique opportunity to develop expertise in Growth Marketing, CRM and automation
• Direct exposure to Marketing, Sales and business growth initiatives
• A collaborative, entrepreneurial and supportive work environment
• Exposure to a wide range of marketing disciplines
• Contribution towards fitness and sports activities
• Competitive compensation and benefits
• Flexible work environment: Yverdon / Bern office and remote work

Interested?
We would love to hear from you!