Head of Marketing & Member Experience HSG Alumni (m/f/d)

About the job

HSG Alumni brings together 45,000 graduates of the University of St.Gallen worldwide. As an independent, private-law association, we operate independently of the university. At our office directly on the HSG campus, a dynamic team of 14 ensures that this global community remains vibrant. Our mission is to foster and support an engaged and lively community of alumni and students.

Why HSG Alumni?

• Creative freedom: The opportunity to significantly shape a core area of HSG Alumni.
• Strong network: You are at the heart of one of the most active and committed communities in Europe.
• Flexibility: We offer you contemporary working time models with the possibility of partial home office (by arrangement). Due to our event and campus life, you appreciate presence on site as well as the willingness to occasionally work evenings or weekends.
• Campus atmosphere: An inspiring, young and open-minded working environment directly at the University of St.Gallen.

Keen to help shape the future of our alumni community? Please apply online. For preliminary questions and information, Daniel Knus, Managing Director HSG Alumni, is happy to assist you at 071 224 30 13.

HSG Alumni
Dufourstrasse 50
9000 St. Gallen

• Activation of the Student & Alumni Journey: You design, optimise and accompany the entire lifecycle journey of our community – from the first day at university to lifelong engagement as an alumnus/alumna. Your focus is on activation, retention, reactivation and upgrading of memberships. You identify touchpoints, manage personas and ensure that the member experience and member engagement increase measurably throughout the entire lifecycle.
• Event and offer marketing: You market our activities, flagship events, initiatives and memberships in a target group-specific, measurable way with a focus on conversion and engagement. You are responsible for offers such as member benefits.
• Content & storytelling: Together with your team, you take on editorial planning and content creation. You think about topics holistically: for example, you transform events and initiatives into compelling multi-channel stories and distribute the content in a target group-specific manner via newsletters, social media, web and our magazine "alma".
• Team leadership: You take on the professional and personnel leadership of currently four part-time student employees and actively develop them further. You efficiently and reliably involve external agencies and service providers in our projects.
• Data-driven marketing: Based on KPIs and CRM data, you optimise campaigns and steer marketing automation specifically for member development. You skilfully use AI applications to simplify processes, scale campaigns effectively and take our marketing to the next level.

• Marketing personality: Several years of experience in marketing (ideally B2C/community/events) with strong execution skills, pronounced service orientation and a networked way of thinking.
• Technology and data affinity: High interest in data, analytics and a noticeable passion for AI tools, which you use profitably in everyday marketing.
• Communication skills: Excellent command of German and English, enjoyment in writing and editing texts as well as a trained eye for good design and visual content. Ideally, you also like to act as a brand ambassador and represent HSG Alumni convincingly externally.
• Team spirit and can-do attitude: You are a "bridge builder" with pronounced service and team orientation. You love close exchange with the events and digital team, our worldwide club boards, interesting alumni, students and faculty members and other stakeholders at HSG. You are characterised by a strong hands-on mentality.

"A place that creates knowledge" – As one of Europe’s leading business universities, the University of St.Gallen (HSG) is committed to educating over 10,000 students and offers an attractive and innovative environment for around 3,800 employees in research, teaching, continuing education and administration as one of the region’s largest employers."