Luzern
Manager CRM Transformation & Data-Driven Customer Engagement (m/f/d)
- 30 September 2026
- 100%
- Permanent position
- German (Fluent), English (Fluent)
- 6003 Luzern
About the job
We have developed a web-based online platform for job searching and talent acquisition that digitalises the application process and supports the company in quickly recognising talents in the market and securing them for the long term. With a digital Rocken profile, every applicant can quickly and easily connect with market-leading companies and share their profile.
Our work places people at the centre both technologically and organically. Rocken® offers executive search and talent management consulting to address the personal and individual needs of each person and to implement these optimally in recruitment and career planning.
Manager CRM Transformation & Data-Driven Customer Engagement (m/f/d)
What does it really mean to delight customers in the digital world? Our Rocken partner operates in the telecommunications and mobile devices sector - with a comprehensive range of smartphones, tablets, subscriptions and accessories. As a leading provider, the company combines brick-and-mortar retail with digital solutions and focuses on customer proximity as well as innovative services. The field of activity extends across sales, consulting, e-commerce and technical services such as repair and device trading. The customer is at the centre - whether in the shop, online or via support. The working style is pragmatic, service-oriented and characterised by mutual support. Fancy a dynamic industry with real customer contact? Then this Rocken partner is just right for you.Responsibilities:
Strategic design of a scalable, data-driven customer approach for the mobilezone group as well as transformation of the existing CRM landscape towards an AI-based, hyper-personalised customer communication.
Development and continuous optimisation of automated customer journeys based on customer behaviour, transactions and campaign results. This includes segmentation and target group formation as well as the development of logics for cross-selling, up-selling, customer retention and reactivation.
Use and implementation of AI across various stages of the marketing process - from analysis, content creation and language adaptation to campaign automation and success measurement. New AI tools, AI agents and data sources are integrated into marketing and CRM platforms.
Responsibility for the further development of the mobilezone Club, the quality of marketing and customer data as well as for overarching CRM, automation and transformation projects in collaboration with marketing, campaign management, IT and external technology partners.
Qualifications:
Solid education through a completed degree or comparable further training related to CRM, marketing, data analytics, business administration or a related field.
Practical experience in marketing automation, customer lifecycle management, CRM or data-driven marketing with a strong understanding of technology; complemented by experience with AI applications or AI-supported workflows in marketing or customer contexts.
Experience with CRM, automation and data platforms as well as knowledge of Microsoft Dynamics CE, Databricks, Copilot, Cowork and Copilot Studio. A solid understanding of segmentation, data quality, customer data and target group logics is expected.
Strong analytical skills to translate data into concrete measures for campaigns and customer journeys. Also required are confident handling of data protection, opt-ins, data processes and approval procedures as well as the ability to critically evaluate AI results.
Independent, structured and precise working style, strong communication skills and enjoyment in cross-departmental development of complex CRM topics; German written and spoken fluently.
Benefits:
- Flexible working hours
- Attractive employee discounts
- Attractive training and development opportunities
- Open corporate culture
ROCKEN Jobs:
https://rocken.jobs
Create profile:
https://rocken.jobs/application/profil-erstellen/
Work location
Lucerne
Contact
Redon Hoxha,
+41443852143
