Sales, Marketing and Communications Director

About the job

Founded in 1948 by HotellerieSuisse, HOTELA is today the reference institution for social insurance in the hotel and catering sector, a position it has held for over 75 years. A non-profit institution, it brings together under one roof all mandatory social insurances, as well as HR services and innovative digital solutions, such as its HOTELA+ platform. Since 2021, HOTELA has expanded its scope to all sectors of the Swiss economy, now boasting over 5,000 affiliated companies and 154,000 insured persons across the country. Firmly established in French-speaking Switzerland and Ticino, it is actively pursuing its development in German-speaking Switzerland.

Supported by Ganci Partners, HOTELA is looking for its future

Responsibilities of the role

Reporting directly to the Chief Executive Officer, the Sales, Marketing & Communications Director defines and leads the institution's commercial, marketing and communication strategy. Based in Montreux or Bern, they manage a team of 16 employees, including three direct managers, spread between French-speaking and German-speaking Switzerland.

Their responsibilities revolve around four main areas:

• Develop and lead the Sales, Marketing and Communication strategy based on performance indicators and competitive intelligence;
• Manage sales channels across the entire territory while developing new business opportunities and consolidating relationships with clients, partners and brokers;
• Manage communications and represent HOTELA at professional events;
• Participate in digital transformation projects and ensure the quality of the customer experience.

A major challenge of this role lies in developing HOTELA in German-speaking Switzerland. Although the institution already has a presence there, it must significantly strengthen its position in a market with strong growth potential. The future post holder will therefore need to design and implement a genuine commercial growth strategy in this territory, building on existing achievements in French-speaking Switzerland and Ticino.

Profile sought

Holder of a degree in business management (university, university of applied sciences or equivalent), supplemented by continuing education in sales, marketing and management, you have solid experience in insurance, social insurance, pension funds, HR services or within a comparable complex service environment. Your background reflects confirmed commercial leadership, including team management and B2B project management, as well as experience in communication or marketing.

You have a good knowledge of the Swiss market, both French-speaking and German-speaking. Endowed with a genuine strategic vision focused on development and growth, you have a perspective commensurate with the company’s challenges and anticipate market evolutions, while maintaining proven operational capability. You master Swiss German and can express yourself easily in French; knowledge of Italian is an asset. A recognised leader, you know how to unite your teams around a common vision in a multi-regional context and promote effective cross-functional collaboration in support of strategic objectives and results.

Your application

For further information, Ms Giorgia Marschall, Partner at Ganci Partners, is available at 021 310 08 59 and looks forward to receiving your application.