AI Portfolio & Process Manager Marketing

Move Switzerland with us.

AI Portfolio & Process Manager Marketing

Zurich

01.01.2027 limited until 31.12.2027

90%

104318

What you can look forward to.

As an AI Portfolio & Process Manager: Marketing, you actively shape the future of marketing at SBB Immobilien. You identify and manage AI and automation potentials along our marketing processes - from customer and market knowledge to the marketing of real estate and train stations, to content, campaigns and digital customer interfaces. In doing so, you connect the needs of the marketing departments with the possibilities of modern technologies and data. Together with internal specialist departments, you develop concrete AI cases from ideas and accompany them from prioritisation through implementation to sustainable anchoring in everyday marketing. You can expect a dynamic working environment where innovation and future orientation are at the centre.

What you can achieve.

• You develop and manage the AI and automation portfolio and consistently align it with the marketing strategy and goals of SBB Immobilien.
• Along the areas of customer knowledge, real estate marketing, campaigns, content marketing and digital customer experience, you specifically identify AI and automation potentials.
• By optimising cross-departmental marketing processes, you create more space for creative, strategic and customer-oriented tasks.
• You develop concrete use cases based on the needs of the marketing teams and manage their piloting, implementation, scaling and handover to operations.
• Through appropriate goals and key figures, you make the contribution of the AI cases to marketing impact, process quality, speed and cost-effectiveness visible.
• Together with the responsible specialist departments, you promote a responsible use of AI and ensure data protection, compliance, transparency and quality.

What you bring with you.

• Several years of experience in marketing as well as in process, project, product or portfolio management characterise your profile; knowledge of the real estate industry is an advantage.
• Sound knowledge of the possibilities of artificial intelligence, marketing automation, CRM, analytics and digital platforms enables you to develop concrete marketing solutions.
• You have a good understanding of customer journeys and the effective marketing of real estate, locations, services and digital offerings.
• Analytical and networked thinking, consistent customer orientation as well as the ability to assess potentials and set clear priorities are among your strengths.
• You communicate appropriately for the target audience and have very good German skills; knowledge of another national language is an advantage.
• A completed university or university of applied sciences degree in marketing, business administration, business informatics, process management or a comparable field forms your professional basis.

Your salary and benefits.

We have a fair and progressive salary system and actively promote pay equality. Therefore, further and detailed information about the salary system at SBB is transparently available. This position is at requirement level K, regional allowance level 1. More about salary and benefits .

How to succeed in starting.

Your desire to move Switzerland with us is our greatest motivation. Therefore, we waive a cover letter for this position. If you still want to share your motivation with us, you still have the opportunity to do so in our application tool. Doing great things is easier on a first-name basis. This already starts with your application.

We do not accept dossiers from recruitment agencies for this position.

About the position

Julien Weil Phone +41 79 352 27 74