Digital Campaign Specialist (W/M)

SEG, Swiss Education Group

SEG, Swiss Education Group

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Infos sur l'emploi

Swiss Education Group (SEG) is the largest private educator in Switzerland. We currently operate 4 of the world’s top hospitality schools and have more than 6000 students enrolled in our courses.

All four of our brands have ranked in the top 8 in the World for hospitality and leisure management (2023 QS rankings).

With nearly 40 years experience in hospitality, business, and culinary arts education, we are firmly rooted in the great tradition of Swiss hospitality.

We are committed to equipping our students with the leadership and entrepreneurial skills they need to thrive in the hospitality industry and beyond. We offer a wide range of hospitality education courses, including Bachelor’s and Master’s degrees. We also offer short professional courses, so students can choose a program that is specific to their individual learning needs and professional interests.

For our Headquarter in Montreux we are currently looking for an :

We are seeking a highly motivated and experienced Digital Campaign Specialist to join our dynamic marketing team. The Digital Campaign Specialist will be responsible for the planning, execution, and optimization of digital marketing campaigns across various platforms, including Instagram, TikTok, Google Ads, and third-party platforms. Additionally, the successful candidate will manage email campaigns and contribute to SEO projects to drive organic traffic and improve search engine rankings.

Key Responsibilities:

  • Develop and implement omni-channel digital marketing campaigns that align with brand identity, product offerings, and target demographics
  • Collaborate with internal stakeholders to develop campaign schedules and ensure timely execution of initiatives
  • Work closely with creative team members (graphic designers, videographers, copywriters, etc.) to produce engaging and impactful campaign assets
  • Monitor campaign performance and conduct data analysis to identify trends, insights, and areas for optimization
  • Proactively identify opportunities to improve campaign outcomes and drive continuous improvement
  • Lead SEO efforts within the marketing team, including setting targets, conducting keyword research, and optimizing website content
  • Stay up-to-date with industry trends and best practices in digital marketing, advertising, and SEO

Skills :

  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum of 3 years of hands-on experience managing paid advertising campaigns for brands
  • Strong passion for marketing, brand storytelling, and advertising
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Proficiency in data analysis and reporting, with a keen attention to detail
  • Highly organized and able to manage multiple projects simultaneously
  • Flexible mindset and willingness to adapt to changing priorities
  • Expertise in Facebook Business Manager and Ads Manager
  • Knowledge of SEO best practices, with hands-on experience in content management systems (CMS) preferred
  • Familiarity with Salesforce and Pardot is a plus
  • Fluent in English, both written and spoken

Send a motivation letter explaining how you think your skills and experience make you a strong asset for this position.

Deadline for applications: 5 June

Only short-listed candidates will be contacted

Contact

  • SEG, Swiss Education Group

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