Coordinator, e Com CX and Content

VANS EMEA is looking for an exceptional Coordinator, e Com CX and Content to join our Marketing team based in our EMEA HQ in Stabio, Switzerland.

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

Let’s Talk about the Role

You as Coordinator, e Com CX and Content will be the lead for all Marketing initiatives on the Vans ecomm platform (Vans.com) in Europe.

1. Lead the planning and execution of Vans.com Consumer Experience: Ensure a best-in-class roll-out of content behind campaigns, product marketing and digital innovation to create a delightful consumer experience, build brand equity, and drive conversion online.

2. Assist in optimizing the Vans digital ecosystem, including product storytelling, on-site experience, and personalized marketing initiatives to enhance engagement and conversion.

3. Monitor and analyze e-commerce performance metrics, providing actionable insights to improve site usability, content effectiveness, and overall customer experience.

How You Will Make a Difference

• Driving innovation and test and learn initiatives on-site in order to continuously elevate consumer experience.

• Fostering a consumer-first mindset, ensuring all initiatives are relevant and connected to the brand’s key strategic pillars and is constantly elevating consumer experience.

• Establishing a best-in-class process for updating the platform that is efficient and effective.

• Partnering with global and regional teams to leverage knowledge and share best practices.

• Collaborating cross-functionally with the other Marketing departments and the ecommerce commercial team.

Skills for Success

You should be passionate about digital marketing with an intrapreneurial mindset, a proactive team player and enjoy working collaboratively.

• Experience in website marketing & management, preferably within the fashion, action sports, or consumer goods industry.

• Exceptional project management and stakeholder engagement skills.

• A deep understanding of DTC and marketing ecosystems, with the ability to connect consumer behaviour, brand strategy, and commercial performance.

• Strong analytical mindset with the ability to turn insights into action.

• Strong collaboration skills.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Belonging

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day

If you like what you have read and want to join our team then we would like to hear from you!