Marketing & Commercial Strategy Lead – Global Brand

For one of our prestigious international clients, a global leader in chemistry, we are currently recruiting an experienced Marketing & Commercial Strategy Lead for a one-year temporary assignment based at their site in Basel, Switzerland.

This role offers a unique opportunity to shape global brand strategy and drive commercial impact across a strategic product portfolio within a complex, international organization.

Marketing & Commercial Strategy Lead – Global Brand

Role Purpose

The role provides strategic and visionary leadership for global brand development across a key portfolio. The successful candidate will ensure that New Product Introductions (NPIs) are positioned for long-term commercial success and that brand strategy is embedded throughout the product lifecycle.

You will work closely with cross-functional and international stakeholders, ensuring brand excellence, consistency, and measurable business impact.

Key Responsibilities

• Lead and steward global brand strategies across the portfolio, ensuring long-term brand equity growth and alignment with commercial objectives
• Define and drive global positioning and value propositions for New Product Introductions (NPIs)
• Embed brand strategy, customer insights, and market intelligence into cross-functional decision-making
• Influence and guide regional and local teams to ensure high-quality execution of global brand strategies
• Ensure strong brand governance and consistency across markets
• Manage global brand budgets, define investment priorities, track ROI, and report on performance
• Translate complex technical and scientific information into compelling brand narratives in collaboration with technical and regulatory teams
• Monitor brand performance and continuously optimize positioning and impact
• Act as a brand ambassador internally, strengthening brand-led decision-making

Your Profile

• University degree in Marketing, Communications, or a related field
• Strong experience in brand management or marketing leadership, ideally in technical or regulated B2B industries
• Proven track record in global or regional brand strategy and product launches
• Ability to influence senior stakeholders in a matrix environment without direct authority
• Strong organizational skills and ability to manage multiple priorities under time pressure
• Strategic, customer-focused, proactive, and innovative mindset
• Excellent communication skills and quick learning ability
• Fluent English required

Why This Opportunity?

This confidential assignment offers exposure to global strategic initiatives, cross-functional leadership, and the chance to make a tangible impact within a complex and international business environment.