Marketplace & Digital Marketing Associate M/F

Born in Saint-Tropez in 1971, Vilebrequin is an iconic luxury swimwear House, renowned for its expertise, bold prints, and a distinctly sunny spirit.

For over 50 years, the House has embodied a lifestyle inspired by the Côte d’Azur, blending elegance, freedom, and joie de vivre. Today, its universe extends far beyond swimwear, with collections for men, women, and children, as well as a range dedicated to beach lifestyle.

Present internationally, Vilebrequin continues its development while remaining true to its roots and commitments: creating quality pieces designed to last, be repaired, and passed on, while evolving its practices to reduce environmental impact.

Within the Digital Acquisition team, the Marketplace & Digital Marketing Specialist contributes to the growth of Vilebrequin’s e-commerce sales by managing activities related to marketplaces and participating in the digital acquisition strategy.

The colleague ensures commercial development, operational monitoring, and performance optimisation of various marketplaces (EU/US), while contributing to the development of Paid Social campaigns, coordinating and monitoring other channels, and implementing commercial operations.

Main responsibilities

1. Marketplace Management (Europe & United States)

• Manage all marketplaces (Amazon Luxury, Farfetch, AboutYou, Miinto, and Galeries Lafayette) in the EU and US markets and any other marketplace that may be added to the Vilebrequin ecosystem.
• Develop sales, visibility, and profitability across all marketplaces.
• Coordinate the launches of new collections on marketplaces to ensure their availability, visibility, and promotion from the moment they go on sale.
• Identify issues affecting product visibility or sales and coordinate their resolution with internal teams and partners (Neteven, marketplaces).
• Manage Trade Marketing campaigns implemented with marketplaces to maximise their performance and profitability.
• Launch and manage self-service advertising campaigns on marketplaces (Amazon Sponsored Products, DSP, Display...) and optimise performance indicators (ROAS).
• Participate in discussions and ensure regular operational follow-up with marketplaces and the Neteven partner to guarantee the quality of operations.
• Coordinate with Logistics teams to ensure product availability, stock monitoring, and replenishment of Amazon FBA activities in the US, while preventing stockouts.
• Prepare sales estimates to plan stock levels.
• Monitor key performance indicators and compliance with operational standards of marketplaces (order processing times, account compliance, etc.).
• Ensure the update and optimisation of Brand Stores on various marketplaces to guarantee their consistency with current collections and Vilebrequin’s brand image.
• Produce analyses and recommendations to improve performance.
• Perform monthly billing reconciliation by verifying consistency between sales made and invoices issued by marketplaces.
• Contribute to projects improving tools, processes, and workflows related to marketplaces and digital marketing.

2. Digital Marketing & Acquisition

• Participate in the development, coordination, and optimisation of digital acquisition campaigns on key channels: Paid Social (Meta, TikTok, Pinterest, Snapchat), Paid Search (Google Ads, Bing), Retargeting (Criteo), and Affiliate Marketing.
• Support the Paid Social Manager and contribute to strategy definition, budget management, campaign optimisation, performance analysis, and A/B testing.
• Actively engage in exchanges with our Paid Social partners.
• Coordinate the partner agency responsible for Paid Search to maximise sales and profitability.
• Participate in planning and implementing e-commerce commercial operations (GWP, free delivery, and other promotional activations on the site).
• Monitor campaign performance, produce reports, and provide optimisation recommendations.
• Manage affiliate programmes and coordinate the agency to develop sales and increase the number of active affiliates in EU/US programmes.
• Provide support for influencer actions and digital partnerships.
• Collaborate with Creative, E-commerce, CRM, Social Media, Content, and Product teams to ensure smooth deployment of marketing campaigns.

Profile sought

• Higher education Bac+4/5 in business school, digital marketing, e-commerce, or equivalent training.
• Significant first experience of 2 to 4 years in e-commerce, marketplaces and/or digital marketing, ideally gained within an international brand in fashion, luxury, or retail sectors.
• Good knowledge of the marketplace environment and its commercial and operational challenges: catalogue management, product visibility, stock, commercial operations, advertising campaigns, and performance monitoring.
• Good understanding of key digital acquisition channels, notably Paid Social and Paid Search.
• Strong affinity for numbers and performance analysis, with the ability to interpret key e-commerce and media KPIs (turnover, margin, ROAS, conversion, traffic, acquisition costs...) and draw concrete recommendations.
• Good command of Excel / Google Sheets.
• Rigorous, organised, analytical, and results-oriented profile, with a good level of autonomy and strong ability to identify and resolve operational issues.
• Good interpersonal skills and ability to work in an international and cross-functional environment.
• Fluent English, both written and spoken, essential for exchanges with partners and international teams.
• A sensitivity to the fashion, premium, and luxury universe, as well as brand image challenges, is appreciated.