Marketing Analyst

KFC Europe

  • Date de publication :

    03 juin 2023
  • Taux d'activité :

  • Type de contrat :

    Durée indéterminée
  • Télétravail :

  • Lieu de travail :

    1007 Lausanne

KFC, a subsidiary of Yum! Brands, is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen.

Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand inmore than 22,000 restaurants in over 135 countries and territories around the world.


Responsible for elevating focus on Marketing data analytics to support data driven decision on menu, prices, promo, channels development and support execution of Marketing strategy.

Organizations Supported: KFC Central and Eastern Europe (CEE)

Marketing Analyst


(20%) End-to end ownership of the consumer research pipeline development and execution in cooperation with the research agencies, results and learnings sharing, development of brand health dashboard. Support of all FZs if any tailor-made research is required.

(10%) Collection, tracking, and analysis of menu prices across CEE countries and by sales channels (delivery, dine-in) and control of prices accordance with the pricing strategy.

(20%) Leadership of analytic-driven cross-functional projects, such as:

  • Digital channels development
  • New markets entry
  • Marketing mix modeling

(20%) Monitor results and build reporting routines on Digital Sales and Digital Channels performance.

(15%) Sales menu mix, cost of sales, same stores sales growth analysis (monthly), Sales channels analysis.

Preparation of analysis for Franchisee marketing review meetings

(5%) Macro and micro economic data collection, competitors’ analytics (price, menu, promo, store opening etc)

(10%) Other duties and ad-hoc projects as required.



Bachelor’s degree, Economics/Business/Marketing preferred or with relevant work experience.

EXPERIENCE (and other qualifications)

  • At least 3 years’ experience within fast-moving company. QSR or FMCG preferred.
  • Solid experience in research and analytics.
  • Fluency in English (written and spoken).
  • Highly computer literate with excellent command of Excel and PowerPoint.
  • Strong analytical and organizational skills with a mind for problem solving on tactical and strategic levels.
  • Integrates complex data to reach sound conclusions; excellent interpersonal and communication skills needed to drive consensus and action around these conclusions.
  • Results-oriented mindset.
  • Ability to evolve within a fast-paced organization, with a focus on personal development.