Senior Lead - Event Campaigns & Projects

In short

At On, we believe that the brands that win are those that innovate fast and create meaningful connections through unforgettable experiences. As Senior Lead, Event Campaign & Projects, you will be responsible for shaping the global brand and campaign events—bringing On’s mission to life through bold and impactful activations.You will lead the development of a high-impact events portfolio, aligning it with On’s brand and business objectives while creating activations that strengthen the brand, engage audiences, and push the boundaries of experiential marketing.If you’re a strategic thinker, creative visionary, and strong collaborator, ready to reimagine how events drive brand love and business impact, this role is for you.

Your Mission

Global Event Strategy

• Lead the development and stewardship of a high-impact, strategic events portfolio, ensuring alignment with On’s brand and business objectives.
• Set a cohesive event branding and product integration strategy that aligns with On’s identity and integrates the right products into each format.

Campaign Event Development

• Own the concept and toolkit development of key brand and campaign-driven event activations worldwide.
• Develop compelling brand and campaign event activations, setting a high bar for innovation and engagement.
• Partner with global and regional teams to ensure campaign events scale across markets while maintaining brand consistency and creative excellence.

Innovation & experimentation in Event formats

• Identify and implement new, cutting-edge event formats, technologies, and engagement tactics.
• Experiment with hybrid, digital, and in-person activations that push the boundaries of traditional event marketing.
• Build a playbook for best-in-class, scalable event concepts that build awareness, brand love, and product consideration.

Cross-Functional collaboration & leadership

• Work closely with Campaign teams, Brand, Studio, Retail, Digital, Community, and Partnerships teams to create a seamless brand experience across all touchpoints.
• Set the brief and requirements for the internal Event Design team to deliver effective event spatial designs and formats.
• Collaborate with external creative agencies, production teams, and partners to bring bold event concepts to life.
• Serve as a thought leader and mentor within the global events team, inspiring best practices and high-impact execution