Senior Specialist MarTech & User Experience (m/f/d) 80%

For a leading and data-driven company in the service sector, we are looking for a committed individual. Is designing seamless digital experiences and further developing a modern digital marketing landscape among your strengths? In this role, you take on responsibility for the user experience at all digital touchpoints as a central link between marketing and IT. You connect user needs, data, and systems, ensuring that the digital channels not only function but also perform.

Responsibilities:

• UX & User Journeys: Designing and optimising end-to-end user journeys across all digital marketing touchpoints to measurably increase business success.

• UX Strategy & Research: Actively driving UX topics – from the roadmap through research and requirements management to prototyping and testing.

• System & CMS Responsibility: Continuous development of the CMS landscape as well as ensuring stable and high-performance operation. Operational involvement in website maintenance and troubleshooting.

• Marketing Technology (MarTech): Structuring the tools and sensibly networking the systems. You act as a key user and central communication interface (e.g. during releases).

• Performance & Campaigns: Operational implementation of email marketing and newsletters as well as data-driven enhancement of visibility and performance through targeted SEO measures.

• Solid education in marketing, computer science, or a related field.

• At least five years of proven professional experience in the digital environment with demonstrable successes.

• Strong expertise in user experience (UX) as well as solid practical experience with content management systems (knowledge of Magnolia CMS is highly desirable).

• Good knowledge of HTML/CSS and web technologies, combined with a pronounced technical understanding.

• Data-driven working style and confident handling of common analysis and testing tools to derive concrete optimisations.

• Analytical, conceptual, and interconnected thinking to coordinate topics in a structured manner across multiple interfaces.

• High customer and service orientation (this is a purely specialist leadership role without personnel responsibility).

What is offered:

• An agile, data-based performance marketing team with plenty of freedom for your own decisions and real scope for shaping.

• An attractive salary package (depending on band) including an annual performance bonus.

• Generous additional benefits, such as a 50% contribution to basic health insurance premiums and a 30% subsidy for supplementary insurance.

Start date: Immediately or by arrangement.