Head of Marketing and B2C Sales (m/f/d)

Three houses. Three traditional brands. One shared ambition.

Maison Gilliard SA, Domaines Chevaliers SA and Henri Valloton Sàrl have stood for exceptional viticulture expertise for over 140 years. With our traditional brands, unique vineyards and constant pursuit of the highest quality, we are among the renowned players in the Swiss wine industry. From the vine to the consumer, we master the entire value chain with a clear goal: to further strengthen our brands, attract new consumers and advance our development in the Swiss market as well as internationally.

To support this dynamic, we are looking for an entrepreneurial and committed individual who wishes to take on a key role in our further growth:

Your Role

Turning ideas into results. Reporting directly to the management, you develop and steer the marketing strategy of our three companies and their various brands. As a central figure in our growth, you combine strategic thinking, creativity and entrepreneurial action. Your goal is to increase the awareness of our brands, further develop sales and create new experiences for our consumers.

Your Main Responsibilities

1. Strategy, Brand and Business Development

• Developing and implementing the marketing strategy for our three companies, strengthening brand positioning and ensuring their legal protection.
• Preparing and executing the annual marketing plan in close collaboration with management and sales teams.
• Building and maintaining strategic partnerships, sponsorship agreements and cooperation with our brand ambassadors.
• Analysing market trends, consumer needs and competitor activities to identify new growth opportunities.

2. Leadership and Business Development

• Recruiting, leading and promoting a team consisting of four department heads as well as permanent and temporary staff in events, trade fairs and wine tourism.
• Overall responsibility for all B2C sales activities, from budget planning to achieving sales targets.
• Close collaboration with B2B sales teams to develop effective marketing measures and sales tools, especially via digital channels and our e-shop.

3. Communication and Brand Awareness

• Conceptualising, developing and managing innovative communication campaigns in digital and traditional media.
• Responsibility for our visibility, corporate communication and public relations.
• Further developing our events, trade fairs and wine tourism offerings as important instruments to increase awareness, customer loyalty and sales.

Your Profile

We are primarily looking for a personality who combines strategic thinking, leadership skills and implementation strength.

• University degree in marketing, communication, business administration or an equivalent qualification.
• Several years of professional experience in a marketing role with strategic, commercial and personnel responsibility.
• Native German speaker with good French skills; English skills are an advantage.
• Experience in the wine, beverage, gastronomy, tourism, luxury goods or consumer goods sectors is a plus.
• Excellent knowledge of digital tools, social media and current marketing trends.
• Natural leadership personality with a structured, independent working style and strong sales orientation.
• Ability to motivate teams, set priorities efficiently and successfully implement projects into measurable results.

Besides your career, it is above all your personality that makes the difference.

You are a practical, curious, dynamic and committed personality. You gladly take responsibility, question existing habits and actively drive projects forward. For you, marketing is not limited to communication alone: it should make a concrete contribution to sales promotion, attract new consumers and create sustainable added value for our brands.

What We Offer You

• A strategic, varied and exciting position with real responsibility and great scope for creativity.
• The opportunity to actively shape the marketing and business development of three companies and their renowned brands.
• Freedom to contribute your ideas, implement new projects and directly contribute to the company’s success.
• Close collaboration with management as well as a dynamic and committed team.
• An inspiring working environment in the heart of the wine, gastronomy and event industry.
• Attractive and performance-oriented employment conditions.

Ready for the challenge?

Would you like to put your talent, creativity and energy at the service of renowned brands and actively shape their further development?

Then we look forward to meeting you.

• Workplace: Sion (VS)
• Workload: 100%
• Start date: Immediately or by arrangement

Please send your complete application documents to rh@gilliard.ch.