Sales Director specialising in Electrical Panels & Automation

EMG-Electroprocess SA specialises in electrical panels and cabinets and industrial automation. We design, manufacture, and commission customised solutions, from electrical distribution to process automation for clients in industry, infrastructure, and construction. Our human-scale company, rooted in French-speaking Switzerland, brings together complementary skills in electrical engineering, programming, and assembly, serving technically demanding projects.

To support its development, we are looking for our future Sales Director. Reporting to the Management, you will lead the company’s commercial development and contribute to its overall management: you define the sales strategy, lead the sales team, and are responsible for revenue growth, margins, and customer satisfaction, while ensuring good internal organisation.

Your responsibilities

Strategy & commercial development

• Define and deploy the commercial strategy: segments, offers, pricing, and growth objectives.

• Develop the company’s reputation and market share in French-speaking Switzerland.

• Prospect, win new clients, and retain existing accounts.

• Maintain trusting relationships with clients, design offices, and partners.

• Conduct competitive intelligence and identify new opportunities (markets, products, partnerships).

• Represent the company at trade fairs, events, and professional gatherings.

Offers, costing & margins

• Prepare cost estimates for offers and bids, particularly for TGBT electrical panels and subcontracted panels, using industry software such as WinProgitel or Polylog. Knowledge of programming concepts is necessary to perform these costings.

• Develop, present, and negotiate offers in collaboration with the technical office, and manage tenders from costing to final submission.

• Ensure follow-up of offers and bids.

• Negotiate with clients and suppliers and monitor costs and margins.

• Structure commercial follow-up (CRM, reporting) and manage key indicators.

Management & organisation

• Recruit, supervise, and motivate the sales team; set individual and collective objectives.

• Evaluate performance, support skills development, and unite the team around objectives.

• Work closely with technical management and production to align offers and capacities.

• Oversee administrative, contractual, and financial aspects of projects and ensure smooth internal operations (purchasing, HR, accounting).

Management & governance

• Assume overall responsibility for the organisation, lead management meetings, and represent the company to the Board of Directors.

• Ensure financial monitoring of the company: turnover, budgets, and key indicators.

• Supervise HR processes with the HR partner: recruitment, integration, annual reviews, training, and contract management.

• Ensure compliance with internal regulations and salary policy, and guarantee respect for legal and regulatory obligations.

• Higher technical education (electrical engineering, automation, electrical engineering).

• Proven experience (5 to 7 years) in B2B commercial development with a technical-commercial approach, ideally in electrical panels, automation, or industry.

• Mastery of costing, cost estimation, and public and private tender procedures.

• Skills in margin, budget, and indicator management, with the ability to manage a profit and loss account.

• Experience in management and team coordination, with strong analytical skills and knowledge of risk management.

What characterises you

• Unifying leadership, comfortable in an SME environment.

• Analytical and pragmatic profile, results and solution-oriented.

• Entrepreneurial spirit: autonomy, initiative, and sense of responsibility.

• Interpersonal ease, active listening, and diplomacy; constructive conflict management.

• Ability to manage several files simultaneously, with rigour and prioritisation.