Senior Marketing Specialist

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Senior Marketing Specialist

The Senior Marketing Specialist for the Identity & Compliance vertical plays a key role in positioning SICPA’s B2B platform in the global market. This role is ideal for a dynamic, hands on marketing all rounder who combines strategic thinking with strong execution skills.

ROLE:

• Act as a strategic marketing partner to business and market leaders, contributing to go to market priorities and plans.
• Craft clear and compelling value propositions, positioning, and trial messaging for target markets and segments.
• Drive brand awareness, demand generation, and pipeline support.
• Define and execute integrated marketing campaigns across digital and traditional channels.
• Own campaign performance tracking, define KPIs, and continuously optimise based on results.
• Translate business and market needs into marketing strategies and execution plans.
• Produce and coordinate the development of marketing assets, including brochures, presentations, case studies, and web content.
• Ensure consistency and effectiveness of messaging across all customer touchpoints.
• Conduct market, customer, and competitive research to generate actionable insights.
• Work closely with Regional Sales to support market activation and sales enablement.
• Collaborate cross functionally with Market teams, Communications, and R&I to ensure aligned execution.
• Contribute to continuous improvement of marketing processes, tools, and ways of working.