Digital Marketing & Communication Coordinator

Laurastar SA

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For more than 40 years, the Laurastar group has combined innovation, ambition and excellence to care for and sanitise fabrics and households. The Swiss group's expertise in this field now extends from ironing and fabric care to hygiene systems that protect you and your loved ones from diseases and pests. Thanks to its unique Dry Microfine Steam, Laurastar is now the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Belgium, the Netherlands and Hungary.

Our motivated, well-trained, hard-working, dynamic, responsible and loyal employees, who achieve results and enjoy doing so, are the foundation of our success.

If you would like to contribute to this success, we look forward to meeting you!

We are looking for, for our world headquarters in Châtel-St-Denis, our future

Digital Marketing & Communication Coordinator

Main role:

  • Support the Global Brand Manager in the execution of the communication and digital marketing plans including content creation and activation on all media (owned, paid, earned, offline).
  • Work closely with communication agencies, graphic designers as well as with internal teams.
  • Monitoring market trends and analysing the performance of our activities will be key to recommend optimisations and propose innovative applications.
  • Presence at the Laurastar HQ in Châtel-St-Denis, Switzerland required with 2 days remote work.

Key activities:

  • Support in creating creative concepts for online and offline communications.
  • Create assets in several formats and languages for the various marketing, promotion, and product launch campaigns for online advertising, newsletter, social media and website.
  • Monitor various communication and digital marketing projects with our agencies, external partners, and internal teams.
  • Follow-up on paid media and influencer campaigns in direct or with agencies.
  • Manage the brand's owned social media pages (IG, FB, LinkedIn, YT, etc.) by creating content for posts, managing their publications and reporting.
  • Help in creating and maintaining collaborations with institutions, artists and brands for communication and marketing purposes.
  • Collect and analyse the performance of digital marketing activities and their KPIs and make proposals for optimisations.
  • Monitor markets in various fields such as fashion, health, home, lifestyle, and design and propose applications for the brand in communication or digital marketing.

Technical Competencies :

  • Graduate in the field of marketing, communication, or digital marketing.
  • Proven track record with a first experience in these fields (min. 2 years).
  • Knowledge of digital marketing is essential.
  • Strong affinity with premium/luxury brands, design, fashion and health.
  • Excellent English skills: strong proficiency in both verbal and written / Very good knowledge of French / German would be an asset.
  • Passionate about content creation: visual & verbal/written skills.
  • Proficiency in Salesforce Marketing Cloud, Google Analytics, the Adobe suite, and social listening tools such as Sprout would be an asset.
  • The professional use of AI to obtain quality content would also be an asset.

Soft Skills :

  • Strong communication & presentation skills
  • Creative mindset
  • Passionate about marketing, communication and digital.
  • Flexible in managing priorities & deadlines.
  • Excellent interpersonal skills for teamwork and collaboration with international teams
  • Result-oriented

Experiences:

  • Successful first experience in a similar role

Contact

  • Laurastar SA

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