Michael Page Switzerland

Global Digital Marketing Senior Specialist

Publié: 25 mai 2022 | Employé | 100%

Global Digital Marketing Senior Specialist - Marketing automation

Global Digital Marketing Senior Specialist

Our client is an international company

Description

Reporting to the Global Digital Marketing Manager your main mission will be to:

  • Contribute to the digital marketing strategy through targeted digital marketing campaigns / communication
  • Deliver the digital marketing calendar implementation to ensure of compelling and timely campaigns across multiple digital platforms e.g. targeted email campaigns.
  • Identify trends and insights and adapt quickly to optimize campaign spend and performance including the planning, execution and measurement of digital marketing and conversion tests
  • Contribute to the development and implementation of digital and trigger communications across the customer journey
  • Ensure all digital marketing / communications are compliant and in line with external communication policies
  • Contribute to the ongoing development of the digital elements of the Global Marketing Strategy
  • Contribute to the customer data requirements (including data compliance) to enable digital implementation across the different regions
  • Build close working relationships with the Regional Marketing Teams including attendance to regular digital marketing meetings
  • Demonstrate ROI of digital marketing investment for the channels under your scope.

Profile

  • 7+ years relevant business experience in a digital marketing or advertising agency -environment.
  • Advance experience in Marketing Automation and campaign execution, especially on SFMC
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • English level C1
  • High understanding and knowledge of Digital Marketing channels and tools and proven analytical skills.
  • Experience implementing Digital Marketing strategies in B2B sales environment strongly preferred.
  • Proven experience delivering effective and innovative digital campaigns.
  • Proven experience delivering a variety of digital assets, including micro sites.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience of linking digital marketing to ecommerce platforms desirable
  • Strong analytical skills and data-driven thinking
  • Strong inter-personal skills to build relationships work effectively with employees at various levels of the organization
  • Experience in being accountable for campaign targets, ROI and driving profitable revenue
  • Ability to work in a fast-paced environment with ease and to make decisions and good judgment even in stressful situations.
  • Self-motivated and proactive with a critical attention to detail
  • Be able to prioritize and meet deadlines while working on multiple projects, and have creative problem-solving

Job Offer

High responsibilities, international environment