Senior Marketing Manager - Customer Lifecycle & Growth

Ready for a new challenge?  

• Design and execute full-funnel growth strategies, from acquisition to retention, to increase CLV and engagement across all user segments.
  
• Combine acquisition and lifecycle expertise to grow the overall customer base and maximize the value of existing clients and users.
  
• Map and optimize customer journeys, identifying opportunities for cross-sell, upsell, and re-engagement.
  
• Develop audience segmentation and scoring models to identify high-value users and trigger relevant campaigns, in collaboration with Head of B&B Growth from Commercial team.
  
• Build, test and scale multi-channel CRM automations (email, push, in-app, etc.) that fuel activation, engagement and long-term loyalty.
  
• Define and monitor key performance metrics, CAC, activation rate, retention, CLV, ensuring continuous improvement.
  
• Collaborate with Product, Data and Sales teams to align tracking, reporting and insights across all channels.
  
• Ensure accurate analytics and campaign tracking, leveraging tools such as Google Analytics, Tag Manager,Hubspot, Salesforce or equivalent.
  
• Collaborate with content and brand teams to ensure consistent, high-impact messaging across all lifecycle and growth campaigns.
  
• Translate business goals into actionable growth experiments and measurable marketing initiatives.
  

Requirements

Who we are looking for

• Minimum 5 years' experience in digital, growth, or lifecycle marketing, ideally in a SaaS or e-commerce environment.
  
• Proven success in driving user acquisition and engagement through data-driven marketing.
  
• Solid experience in CRM automation, funnel optimization and performance tracking.
  
• Strong analytical mindset with the ability to interpret data and turn insights into action.
  
• Hands-on experience with marketing automation, analytics and reporting tools (e.g., HubSpot, Salesforce, GA4, Looker Studio).
  
• Strong understanding of messaging strategy and content performance metrics, able to brief and guide creative teams effectively.
  
• A doer mentality: from strategic thinking to flawless execution.
  
• Excellent project management and cross-functional collaboration skills.
  
• You speak English and either French or German fluently and if you master all three, that's a big plus!
  

Benefits

• Join a Swiss HR tech pioneer transforming employee benefits management.
  
• Work in a dynamic, purpose-driven team combining innovation, data and creativity.
  
• Contribute directly to the engagement and satisfaction of over 350'000 users across Switzerland.
  
• Meal and Mobility allowance on your Swibeco Card.
  
• Gifts for birthdays/jubilees/Christmas.
  
• Permanent discounts for your daily savings on over 150 leading brands.
  
• Hybrid working environment, based in Lausanne or Zurich.