Automotive Dealership Director (m/f/d)

Honda is a Japanese industrial group, the world’s leading engine manufacturer, renowned for its technological excellence, product quality, and capacity for innovation. Present in the automotive, motorcycle, equipment products, and marine sectors, the group benefits from a strong brand and a loyal customer base.

In Switzerland, Honda relies on a network of independent dealers as well as six automotive subsidiaries directly owned by the parent company, Honda Motor Europe Ltd, based in the United Kingdom.

To manage its dealerships in Crissier and Aigle, Honda ( https://www.honda-crissier.ch/ ) ( https://www.honda-aigle.ch/ ) is seeking an entrepreneurial personality, endowed with strong leadership and a strong results-driven culture, for the position of:

Two dealerships – Overall responsibility – Close leadership

At the head of two strategic automotive dealerships for Honda in French-speaking Switzerland, you assume full responsibility for their commercial, operational, and financial performance.

Reporting directly to the Chairman of the Management Committee, based in Paris, you enjoy genuine management autonomy within an agile organisation that values proximity to the field and short decision-making channels.

In this capacity, you:

• Manage two profit centres representing more than 15% of the national volume, with responsibility for results, budgets, margins, and profitability.
• Lead, unite, and develop a team of 28 employees, spread across sales and after-sales activities.
• Define and implement commercial action plans to achieve sales, market share, and customer satisfaction objectives.
• Optimise the performance of new vehicle, used vehicle, after-sales, and service activities, ensuring cost and stock control.
• Support your teams on the ground, develop their skills, and establish a culture of responsibility and results.
• Anticipate changes in the automotive market and adapt your actions to maintain the competitiveness of the dealerships in a rapidly evolving environment.

Your profile: a hands-on leader, commercial and unifying

• You have at least 5 years of successful experience managing an automotive dealership, ideally within a multi-brand group or a structured distribution network.
• You master all dealership activities and have proven experience managing a P&L.
• You are recognised for your commercial sense, pragmatism, and ability to achieve results, even in a demanding market.
• As a close manager, you know how to mobilise multidisciplinary teams, delegate effectively, and develop your employees.
• You combine a broad vision with operational attention to detail, with the ability to make quick and relevant decisions.
• You are well acquainted with the Swiss automotive market and its specificities.
• You have excellent command of French and communicate fluently in English.

Two dealerships to manage – A strong brand – Genuine autonomy

We offer you:

• Responsibility for two automotive dealerships, with significant managerial and financial scope.
• An entrepreneurial environment within a solid and recognised international group.
• A human-scale organisation, promoting autonomy, proximity to teams, and rapid decision-making.
• The opportunity to play a key role in the performance and development of Honda’s automotive activities in French-speaking Switzerland.
• An attractive remuneration package, consisting of a competitive fixed salary and a bonus linked to achieving objectives.

Ready to take the helm?
Join the Honda group and put your experience, leadership, and business acumen at the service of two automotive dealerships.

We invite you to submit your application via www.mercuriurval.ch, quoting reference CH-05917.

For further information, please contact Mercuri Urval at 41 22 365 44 44.