International Sales Manager

Felco SA

Felco SA

Key information

  • Publication date:

    21 April 2024
  • Workload:

  • Contract type:

    Permanent position
  • Homeoffice:

  • Place of work:

    2206 Les Geneveys-sur-Coffrane

The FLISCH Group is a 3rd generation family-owned Swiss group comprised of 3 business units with global operations. FELCO is a world-renowned leading Swiss brand specializing in premium pruning, cutting and gardening products, made responsibly with inspiring performance. ALPEN is a new Swiss brand focused on providing the best quality pruning and gardening products at an affordable price point. Both brands are committed to innovation, customer satisfaction and quality.

Based in Les Geneveys-sur-Coffrane, in the canton of Neuchâtel, the company currently employs 150 people and produces over a million tools a year, 90% of which are exported to over 100 countries.

As we continue to expand our reach and enhance our offline and online presence, we are seeking a dynamic and experienced International Sales Manager with expertise in B2B & B2C industries and developing impactful sales strategies to join our team

International Sales Manager (100%)

The International Sales Manager will have expertise in B2B & B2C industries. This person will develop and execute successful international sales strategies, build and manage international sales teams, and drive impactful sales initiatives to generate global sales growth.

Key Responsibilities :

  • Develop and implement comprehensive sales strategies to expand our international market presence and drive revenue growth through multiple distribution channels.
  • Works with the Sales Director to create the sales strategy, targets and budget to deliver revenue growth objectives in the short- and longer-term horizons.
  • Identify and prioritize target markets and segments and develop tailored sales approaches to effectively penetrate and capture market share in those markets.
  • Build and manage relationships with international distributors, partners, and key accounts to drive sales growth and achieve revenue targets.
  • Lead, motivate, and mentor the international sales team to achieve individual and team sales goals.
  • Provide sales training, coaching, and support to our international sales team and our client sales teams to enhance their selling skills and product knowledge
  • Collaborate with cross-functional teams, including marketing, product development, to optimize new product introductions in order to drive sales.
  • Analyze sales data, customer insights, and market trends to identify opportunities for growth and optimization and adjust sales strategies & forecasts accordingly.
  • Stay abreast of industry developments, emerging market trends, and shares best practices to continuously improve our sales performance.
  • Prepare regular sales reports, forecasts, and performance metrics to track progress against sales targets and identify areas for improvement.
  • Experience in offline/online sales dynamic, growing sales with brick & mortar distribution while managing the digital sales dynamic.
  • Represent the company at industry trade shows, events and client sites to promote our brands, products and expand our network of contacts and distribution.
  • Ensure a culture of action, follow-up and reporting for the sales team.

Qualifications :

  • Bachelor's degree in Business, Sales, Marketing, or a related field; Master's degree preferred.
  • Minimum of 10 years of experience in international sales management, with a focus on B2B, B2C distribution sales and key account management.
  • Proven track record of achieving sales targets and driving revenue growth through B2B, B2C channels in international markets.
  • Strong leadership, communication, and interpersonal skills, with the ability to build and maintain relationships with international customers, partners, and team members.
  • Highly skilled at consultative selling, along with excellent negotiation, presentation, and closing skills.
  • Experience with eCommerce platforms and digital sales tools is a plus.
  • Ability to work effectively in a fast-paced, dynamic international environment and adapt quickly to changing priorities.
  • Comfortable whether working in the field educating end users or in the office presenting to corporate buyers.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Willingness to travel internationally as needed up to 30%.
  • Fluent in English & French with a good level of spoken business German, other languages are a plus.

On Offer :

  • Fair remuneration (the company is Fair-On-Pay certified) commensurate with responsibilities and profile, including a performance-related bonus.
  • Attractive social benefits, including extensive loss-of-earnings coverage, a mobilty plan and a 2nd pillar that offers better terms than the legal requirement
  • Flexible working hours and home office possibilities
  • 5 weeks' vacation and many more days off thanks with a special time management system

Immediate start or to be agreed

If you fit our profile and would like to join our team, please send us your complete application (covering letter, CV, diplomas and certificates of employment) to . We will only reply to applications that match our profile.


  • Felco SA